That’s the aim of Project EDWARD each year. Now in its fourth year, this year the day of action will take place on Thursday 26 September. It is hoped that European Day Without A Road Death – Project EDWARD will encourage all road users to reflect on their behaviour and attitude, similar to our own aim at Share The Road to Zero, where we have one goal – zero road deaths in Northern Ireland.
Devised by the European Traffic Police Network (TISPOL), Project EDWARD has the support of 28 European countries. The initiative aims to raise awareness of road safety and reduce the number of people killed every day on the roads of Europe.
The long-term aim of the project is to significantly reduce the number of deaths and serious injuries on roads across the world by 2020 by 50%. Project EDWARD asks you to reduce risk and improve safety on your road journeys, not just on 26 September but every day.
Driver behaviour remains the most important barrier to progress as we approach 2020 and its reduction targets. Project EDWARD will encourage all road users to reflect on their behaviour and attitude.
Drivers are unwittingly or sometimes knowingly putting other road users at risk in so many ways, perhaps by speeding, drink-driving, not wearing a seat belt, using the phone while driving, using vehicles they have not kept roadworthy, parking their cars on bicycle lanes, blocking pedestrian crossings, not turning on their lights or engaging in risky manoeuvres.
But it’s not just drivers who are at fault. Many cyclists and pedestrians increase their risk levels by choosing to ignore the rules or look for risky short cuts. In the days leading up to Project EDWARD day, we want all road users to think – even for a few short minutes – about the risks they face, the risks they may pose to others and how they can go about reducing those risks.
By taking these simple steps, you can help save your life and that of other road users: Reduce your speed, never drive while impaired through alcohol, drugs or fatigue, wear your seatbelt on every journey; and always pay attention whether driving, cycling or walking.
Visit the Project EDWARD website for more information.Facebook and Twitter for daily road safety tips and Highway Code Rules.