Project EDWARD – Are You Fit For The Road?

Project EDWARD (Every Day Without A Road Death) is an annual national road safety campaign supported by the emergency services, including PSNI, highways agencies, road safety organisations and businesses. The Project EDWARD Week of Action Road Trip takes place from Mon 13 – Fri 17 September, including national Safe Speeds Day on Wed 15 September.

The theme for 2021 is Fit for the Road – safer drivers, at safer speeds, in safer vehicles on safer roads is a recipe for reducing serious injuries and fatalities on our roads.

Now in its fifth year, devised by the European Roads Policing Network (ROADPOL), the Campaign promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

The Safe System minimises the chances for mistakes by drivers, pedestrians, cyclists and any other road users. But when prevention fails and a collision occurs, effective intervention can make the difference between life and death.

It is hoped that Every Day Without A Road Death – Project EDWARD will encourage all road users to reflect on their behaviour and attitude, similar to our own aims at Share The Road to Zero, where we have one goal – zero road deaths in Northern Ireland.

Share the Road to Zero.

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