The Department of the Environment has welcomed the support of Cool FM and Downtown Radio for the ‘Share the Road to Zero’ road safety campaign.
Lynda Hurley from DOE Road Safety said, “Share the Road to Zero is a huge community programme with one aim – a vision of zero road deaths in Northern Ireland. As road users, we all share the road, so this campaign is asking us to also share the responsibility. As such, we are encouraging citizens in Northern Ireland to sign up to a path towards no deaths on our roads and in turn pledging to use the roads safely.”
In 2012 the number of road deaths in the region reached its lowest level since records began in 1931. However, 48 people died and 48 families were devastated by these tragedies. Every one of those road deaths is one too many.
Mrs Hurley added, “The goal of reducing road deaths to zero is a shared community responsibility. As such, I want to encourage everyone to join up on a journey towards zero road deaths. Any organisation can support this aspiration by pledging and encouraging members or employees to pledge and adopt safer behaviours on the roads.
As road users, we all have responsibility to behave appropriately – as a driver, a passenger, a motorcyclist, a cyclist or a pedestrian so that we do not take risks and we do not put our own lives or anyone else’s in danger.
The support of the community is vital if we are to further reduce road casualties. Cool FM and Downtown Radio’s award winning presenters can influence many road users. Their support for the Share the Road to Zero campaign will be influential in saving lives and helping us achieve zero road deaths in Northern Ireland.”
Mark Mahaffy, Regional Managing Director for Cool FM and Downtown Radio said, “Downtown Radio and Cool FM are delighted to be involved with the Road to Zero campaign. As Northern Ireland’s two leading commercial stations reaching 40% of the adult population, we are cognisant of the fact that many of our listeners are driving when tuned into our stations. This perhaps lends even greater importance and relevance to our full support as we can communicate with many, on and off-the-road, the need for care, diligence and concentration on our roads. We wish DOE every success in their aim to reduce road deaths to zero in Northern Ireland.”