The Department of the Environment has welcomed the support of Larne Borough Council, Larne Policing and Community Safety Partnership and the PSNI in Larne for the DOE’s ‘Share the Road to Zero’ road safety campaign.
‘Share the Road to Zero’ is an innovative campaign by DOE to encourage citizens in Northern Ireland to sign up to a path towards zero deaths on our roads and in turn pledging to use the roads safely.
Brídín Beckett from DOE Road Safety said, “Share the Road to Zero is a huge community programme with one aim – zero road deaths in Northern Ireland.
In 2012 the number of road deaths, at 48, reached its lowest level since records began in 1931. However, 48 families were devastated by the death of their loved ones. Every one of those road deaths is one too many.”
Mrs Beckett added, “The goal of reducing road deaths to zero is a shared community responsibility. As such, I want to encourage everyone to join up on a journey towards zero road deaths. Any organisation can support this aspiration by pledging and encouraging members or employees to pledge and adopt safer behaviours on the roads.
As road users, we all have a responsibility to behave safely – as a driver, a passenger, motorcyclist, cyclist or pedestrian so that we do not take risks and we do not put our own lives or anyone else’s in danger.
Individuals and communities are working together to bring the vision of zero road deaths closer. Larne Council, the PCSP and the local PSNI all play an important and highly visible role in this community. This means that their support for the Share the Road to Zero campaign will be influential in reducing casualties and helping to achieve zero road deaths in Northern Ireland.”
Larne Mayor, Councillor Maureen Morrow, commented, “The tragic road deaths over the last few days have reminded everyone of the dangers on the road. This regional initiative has enabled local organisations to show their commitment to work together and promote the Road to Zero deaths on our roads.”