Share the Road.
Respect Everyone’s Journey.
Cycling is a great way to get around but cyclists are also one of the most vulnerable groups of road users.
If you’re a driver passing a cyclist you may just see a bicycle and a helmet. If you’re a cyclist you may just see a car.
But we are all human – all vulnerable – and all at risk on the road.
For how to Share the Road and to watch DOE’s new television advertisement – click here.
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