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Coca-Cola Pledges to ‘Share the Road to Zero’

Coca-Cola Pledges to ‘Share the Road to Zero’

Coca-Cola HBC Ireland and Northern Ireland, based locally in Lisburn, has pledged its support for the ‘Share the Road to Zero’ road safety campaign.

Brídín Beckett from DOE Road Safety said, “Share the Road to Zero is a huge community programme with one aim – zero road deaths in Northern Ireland. In 2012 the number of road deaths in the region reached its lowest level since records began in 1931. However, at 48, these deaths have left many families heartbroken and every one of those road deaths is one too many.

Any organisation can support this aspiration by pledging and encouraging members or employees to pledge and adopt safer behaviours on the roads. As road users, we all have a responsibility to behave appropriately – as a driver, a passenger, motorcyclist, cyclist or pedestrian so that we do not take risks and we do not put our own lives or anyone else’s in danger.”

Brídín concluded, “Coca-Cola play an important role in the community. This means that their support for the Share the Road to Zero campaign will be influential in saving lives and achieving zero road deaths in Northern Ireland. For the seventh year running, DOE is also supporting The Coca-Cola Designated Driver campaign, which aims to reward those who choose to be the designated driver on a night out during the Christmas period by offering up to three free soft drinks from the Coca-Cola portfolio in participating outlets across the province – helping them to get home safely this Christmas.”

Charles Osbourne, Health and Safety Manager at Coca-Cola HBC Ireland and Northern Ireland said, “We are delighted to sign up to this excellent initiative and support DOE in its aim to reduce the number of road deaths in Northern Ireland. As a company with many vehicles on the road we actively encourage all employees to drive in a safe and responsible way at all times through our own internal ‘Pledge to Drive Safely’ campaign. We are proud of our long standing partnership with DOE and to contribute to this very worthwhile safety initiative.”

Share this page with all your friends and family whether they are drivers, cyclists or motorcyclists because EVERY road death is one too many.


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