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Ards Borough Council Shares the Road to Zero

Ards Borough Council Pledge

The Department of the Environment has welcomed Ards Borough Council’s support for the ‘Share the Road to Zero’ road safety campaign.

On behalf of the Council, the Mayor of Ards, Councillor Stephen McIlveen, has signed up to DOE’s pledge to help reduce road deaths in Northern Ireland to zero.

‘Share the Road to Zero’ is an innovative campaign by DOE to encourage citizens in Northern Ireland to sign up to a path towards no deaths on the roads, and in turn, pledging to use the roads safely.

Brídín Beckett from DOE Road Safety said, “Share the Road to Zero is a huge community programme with one aim – zero road deaths in Northern Ireland.  In 2012 the number of road deaths in the region reached its lowest level since records began in 1931.  However, at 48, these deaths have left many families heartbroken and every one of those road deaths is one too many.

Any organisation can support this aspiration by pledging and encouraging members or employees to pledge and adopt safer behaviours on the roads.  As road users, we all have responsibility to behave appropriately – as a driver, a passenger, motorcyclist, cyclist or pedestrian so that we do not take risks and we do not put our own lives or anyone else’s in danger.”

Ms Beckett concluded, “Ards Borough Council plays an important role in the community.  This means that their support for the Share the Road to Zero campaign will be influential in saving lives and achieving zero road deaths in Northern Ireland.”

Cllr McIlveen commented, “Many families across Ards have tragically lost loved ones in road traffic collisions, many of which could have been prevented if greater attention had been paid whilst driving.

As first citizen of the Borough, I am appealing to local residents to join the Council and take the ‘Share the Road to Zero’ pledge, promising to take extra care on our roads, and help reduce the number of families who have to face the devastating news that their loved one has been killed in a road collision to zero. I would ask them to imagine what life would be like without the person they are closest to, and to consider this when they are driving; after all a few seconds of poor concentration is all it takes for any of us to be involved in a crash. I have personally taken the pledge, and I hope many others will too.”