‘Share the Road To Zero’ is an innovative campaign by DOE to encourage citizens in Northern Ireland to sign up to a path towards zero deaths on our roads and in turn pledging to use the roads safely.
Brídín Beckett from DOE Road Safety said: “In 2012 the number of road deaths in Northern Ireland reached its lowest level since records began in 1931. However, 48 people lost their lives and 48 families were devastated. Already this year 28 people have died and every one of those road deaths is one too many.
The goal of reducing road deaths to zero is a shared community responsibility. As such, DOE is encouraging everyone to join up on a journey towards zero road deaths. Any organisation can support this aspiration by pledging and encouraging members or employees to pledge and adopt safer behaviours on the roads.
As road users, we all have a responsibility to behave safely – as a driver, a passenger, motorcyclist, cyclist or pedestrian so that we do not take risks and we do not put our own lives or anyone else’s in danger.”
Mrs Beckett added: “As an energy provider to both domestic and business customers, Airtricity has a high profile in our local community. This means that its support for the Share the Road to Zero campaign will contribute to saving lives and help bring us closer to achieving zero road deaths in Northern Ireland.”
Airtricity Managing Director, Stephen Wheeler, commented “Safety is one of Airtricity’s core business values, and the importance of road safety is a message that we promote to all our staff on a regular basis. We’re delighted to commit to the DoE’s campaign and I’m confident this campaign will help to bring road safety to the forefront of the public minds.”